Business System Management Expert (MBA)

Strategizing

Lessons

• Product - Market - Strategy - Planning
• Product - Market - Business. Value for the consumer
• Strategizing as a process. Stages of strategizing .
• Strategic planning: mission, values, vision.
• Types of strategies. Choice of company strategy
• Environmental monitoring and analysis. Strategic context.
• Internal and external factors influencing the construction of a strategy
• PESTEL strategy analysis
• SWOT analysis of the product
• Business model as a strategic planning tool
• Strategic management. 3 levels of strategic decisions
• Projects, programs and strategic initiatives.

Change management through project management

Lessons

• Basic elements in Project Management
• Principles of Project Management . Approach to the development of projects in the organization
• Project team
• Project Planning and Management : Time, Costs, Quality
• Project risk management
• Hybrid and Flexible project management
• Change management. Evolution of changes for the company. Planning of changes and the mechanism of their implementation.
• Life cycle of the organization according to L. Greiner
• The role of human resources in change management
• The Nadler Tushman model
• Acceptance of changes in the organization.

Marketing and analytics in business

Lessons

• General concept of the Product (Goods / Service)
• The concept of product value
• Business as a system
• Changes in business and environment
• Life cycles of products and markets
• Business model and value proposition
• Typology of businesses and corresponding business models
• Brand and branding.
• Market and consumer segmentation
• Marketing metrics
• Target audiences
• Applied part: value propositions

Sales

Lessons

• Communication of sales and marketing. Sales landscape
• Customer Journey Map
• Structure and sales funnel
• Ice generation
• Sales process
• Customer relationship management
• Sales standards and rules
• Sales planning
• Sales metrics
• Organization of sales and motivation of the seller
• Sales automation
• Sales system. What? Where? When? And why?

Digital marketing

Lessons

• KPIs and metrics in digital marketing
• Keyword database planning
• Principles of text content and copyright
• Visualization of posts, carousels, stories and reels
• Content marketing materials (analytics)
• Content marketing materials (plans)
• Marketing budget

Financial management

Lessons

• Management and financial accounting
• Three key reports of the enterprise
• Balance.
• Peculiarities of indicators of balance calculations.
• Income statement. P&L
• Peculiarities of calculating P&L indicators
• Concept and classification of costs
• Traditional methods of accounting for product cost
• Marginal method (by variable costs) (Marginal accounting method)
• The method of complete absorption (Absorption costing)
• Costplus pricing methods, breakeven point
• Operating and financial costs. Attracting capital.
• Taxation and profit generation.
• Cash flow statement
• Profitability of business, capital. Payback Profitability of sales. Liquidity. Financial stability.
• Financial business model. Optimizing the financial business model. Practical solutions

Operational management

Lessons

• Operational management. Levels and species
• Operational planning
• Strategic and tactical planning
• Tree of goals.
• Operational tasks and results.
• Calendar target planning
• Risk assessment.
• Business process as a method of operational management
• BP reengineering

Personnel management

Lessons

• Human capital management
• Recourting . Selection and selection. Onboarding process
• The procedure for hiring and registration of employees
• Personnel accounting for an entrepreneur
• Organizational policy. Organizational structures and division of responsibilities by position
• Reward and Motivation. Theory of justice.
• Management by goals and KPIs.
• PHOT. Personnel budgeting. Profitability of personnel. Optimization of personnel costs.
• Staff evaluation. Competences.
• Development and training of personnel
• Leadership styles. Power vectors.
• Team creation and development. Life cycle of the team, its elements and roles
• Management of team communications
• Shane's model . Fears
• Sustainability in the organization
• Stress in the team.
• Work with conflicts

Business planning

Lessons

• Basics of business planning in entrepreneurship
• The structure of the business plan.
• Concept idea.
• Marketing part. Market
• Marketing part. Promotion
• Sales. Sales planning.
• Operational activity. Purchases at the enterprise. Enterprise procurement matrix: requirements, suppliers, costs.
• Personnel costs and other allocable costs
• Calculation of the cost of goods and services
• Financial plan Interrelationships of the main documents of the financial distribution of the business plan
• Commercial assessment and decisionmaking regarding the implementation of business and development tasks, business sustainability.
• Possible sources of startup capital and the search for capital for new products.
• Examples of successful business cases of courses

Innovation Management and ProductMarket Development

Lessons

• Innovation as a system: principles, processes, and types
• Lean Startup methodology: testing hypotheses and MVP
• Product development cycles and iteration
• Customer development and productmarket fit
• Scaling strategies for innovative businesses
• Management of innovation pipelines and R&D
• Business model innovation and value proposition testing
• Open innovation and corporatestartup collaboration
• Evaluation of innovation projects and portfolio
• Case studies of successful innovation scaling
• Tools for continuous product and market development
• Innovation metrics and performance tracking

International Markets and Global Collaboration

Lessons

• Strategy of internationalisation and market selection
• Barriers and opportunities in global business expansion
• Crosscultural management and communication styles
• International platforms and ecosystems for business growth
• Participation in consortia, international projects and partnerships
• Business diplomacy and strategic global positioning
• Exportreadiness and compliance frameworks
• Navigating international grants, funding, and tenders
• Development of global value chains and partner networks
• Case studies: entering and scaling in foreign markets
• Digital tools for global collaboration
• Business resilience in crossborder environments

Leadership and Soft Skills for Business Systems

Lessons

• Systemic leadership: vision, alignment, and mobilization
• Emotional intelligence in business leadership
• Communication styles and influence strategies
• Decisionmaking under uncertainty
• Strategic thinking vs. operational reactivity
• Coaching and mentoring in management
• Feedback culture and psychological safety
• Time and energy management for leaders
• Team dynamics and adaptive leadership
• Resilience, selfregulation, and stress management
• Conflict resolution and trustbuilding
• Personal development planning for business leaders